Extra! Fresh Food at Wholesale Prices – Use
WIC or SNAP Benefits
Portland is on the move and the proud
residents of our community have yet another opportunity to come together and
insure quality food at prices we can afford while supporting local producers
instead of corporate agriculture which does not have our interests in mind. We
have the opportunity to participate in a very special New Roots community
initiative called the Fresh Stop Markets. The main goal of the New Roots Fresh
Stop Markets is to give everyone the opportunity—regardless of race, income,
zip code or age—to gain access to the farm fresh food we all need to be happy
and healthy, and work together toward the solution. New Roots is looking for
new shareholders and volunteer leadership for the Shawnee Presbyterian and
Russell Fresh Stop Markets—both on the border of the Portland Neighborhood.
This is a great opportunity to start to discover the joy of this model and work
to bring it here to the Portland Neighborhood in 2017. Please call New Roots
Director Karyn Moskowitz at 502.475.8979
with any questions and/or with your share order and payment. You can also go to
www.newroots.org
for more information on the dates and times of the Markets. All orders must be
placed in advance so please call Karyn soon!
What is a Fresh Stop
Market? In my opinion it is at the heart of revitalization of our Portland
Neighborhood. I grew up in Portland
and when I decided to move back, I wasn’t interested in gentrification or
becoming an absentee landlord. I wanted to be a part of bringing back the
neighborhood I remembered that was safe, healthy and happy before those who
profit from others’ misfortunes came in and created multiple problems for the
families living here, among them, the current food desert. Fresh Stop Markets
is the answer. These markets, described below, offer the opportunity for
residents to take control of their food by giving them the opportunity to deal
directly with the producers. What better way to insure high quality food at
prices anyone can afford? Join the revolution that really counts!
Fresh
Stop Markets are markets that pop up biweekly at local churches, housing
authorities and community centers in fresh food insecure neighborhoods. The
food has been paid for in advance so that farmers don’t face the same
degree of risk as they do with a standard farmers’ market. Families pay in on a
sliding scale—$6 for families on WIC, $12 for families with limited resources,
$25 for all others—so there is enough money and SNAP Benefits to purchase
wholesale quantities of ten varieties of organically certified seasonal produce
from a network of 50 Kentuckiana farmers for each family, every Market event. Each
family receives the same “share” of affordable, delicious produce, regardless
of what they paid. Everyone wins: farmers, eaters, and the broader community
from having something positive, beautiful AND healthy in the neighborhood and
the opportunity to meet new people. People in the community describe Fresh Stop
Markets as welcoming and happy—like a family reunion where all five senses are
engaged and there is lots of laughter, food and fun! There is "positive
peer pressure“ from veggie cheerleaders, urging shareholders to try something
new.
Get
involved by using any of the contacts below:
Karyn
Moskowitz, Executive Director
new
roots, inc. and
fresh
stop markets
P.O. Box 4421
Louisville, Kentucky,
40204 USA
Ph. 502.475-8979
@newrootsky
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